Overview
The goal was to create a recognizable and trustworthy brand that resonates with students while ensuring a seamless user experience through an intuitive app. Budease needed a powerful digital presence, a frictionless cashback system, and an effective marketing strategy to gain traction. Branding: Developing a dynamic and youthful identity that appeals to students. Design: Crafting an intuitive, mobile-first UI/UX that enhances usability and engagement. Development: Building a robust, scalable app with banking integration for real-time cashback. Marketing Strategy: Creating a high-impact go-to-market strategy to drive student adoption.
Client
Budease
Industry
Fintech
Service
Branding
Design
Development
Marketing Strategy
Duration
7 months
The Challenge
Complex Banking Integration: Ensuring secure and automated cashback processing linked directly to student bank accounts. Student Engagement: Developing a brand and UX that genuinely connects with student needs and habits. Market Differentiation: Competing against traditional discount platforms by offering a unique, automated cashback solution. Partner Acquisition: Attracting and integrating businesses willing to participate in the cashback system.
The Solution
Engaging Branding: We designed a youthful, energetic brand identity with vibrant colors and a modern visual style that resonates with students. Seamless UX/UI: The app was designed to be ultra-intuitive, allowing students to track cashback in real time with minimal effort. Advanced Development: A highly secure and efficient banking integration was implemented to ensure smooth cashback automation. Smart Marketing Strategy: A multi-channel campaign focused on social media engagement, referral incentives, and strategic partnerships with universities and student communities.
